Client: select national and local cable companies

Business Strategy:

• Reinforce the value of local cable companies' high-quality prosocial and educational children's programming among parents and caregivers.
• Demonstrate local cable companies' contributions to family-friendly media and prosocial community causes in support of public affairs and franchise-renewal goals.

Audience: parents, caregivers, family customers

Positioning: Engaging, entertaining guide to family-friendly television and how to harness the impact of TV for positive family engagement.

Support: Developed, implemented, and publicized the National Family Television Research Project; customized covers for cable companies distributing Better Viewing.