Business Strategy:
- Demonstrate cable industry's credible, important, and impactful commitment to education among education leaders, decision-makers, and policymakers.
- Position cable industry as provider of high-quality, cutting-edge technologies, services, and resources of great educational value.
Positioning: Thought-provoking journal for education leaders, offering provocative essays, innovative ideas, and new research from the leading authors, academics, and researchers in education.
Support:
- CIC E-News: monthly newsletter for educators supporting Cable in the Classroom and Threshold magazines, raising awareness and driving website traffic.
- Each issue of Threshold is created in partnership with a major national education organization to increase credibility and expand reach. Past partners have included the National School Boards Association, National Education Association, and NASA.
