Client: Technology Review, MIT's Magazine of Innovation

Business Strategy:

• As publishing consultants to Technology Review, CCI/Crosby provides broad-based strategic and operational support, as well as handling all "backend" processes including research, production and consumer marketing.

Audience: MIT alumni and technology-savvy readers around the globe

Positioning: Thought leader in technology innovation.

Support: strategic editorial and graphic development, list management, print and paper purchasing, production supervision, research design and implementation, consumer marketing design and execution, newsstand sell-through strategies.