Client: Leading natural products chains, health food stores, food co-ops, supernatural chains, and major supermarket chains committed to natural and organic foods and supplements.

Business Strategy:

• Support clients' educational outreach to consumers in alternative and complementary approaches to health through high-quality monthly magazines, newsletters, expert advice sheets and posters.
• Empower consumers to take an active role in preventive health by offering accurate, balanced, third-party literature on food, nutritional supplements, botanicals, and natural health and beauty aids.

Audience: Anyone interested in natural health, with a special focus on women as the primary food and health decision-makers.

Positioning: Engaging, reader-friendly nutrition and health information that consumers can trust.

Support: Customization, strong customer service support, value-added educational materials that range from staff education and point-of-purchase marketing pieces.