Business Strategy:
- Demonstrate cable industry's commitment to education, as part of the industry's outreach, franchise renewal, and subscriber acquisition and retention programs.
- Position cable industry as provider of high-quality, cutting-edge technologies, services, and resources of great educational value.
Positioning: User-friendly, practical guide to high-quality educational media and broadband resources that support learning in schools, libraries, community centers, and homes.
Support: Customize covers for cable companies distributing Cable in the Classroom Magazine.
Provide: two e-mail newsletters to reinforce messaging, reach new audiences, and drive website traffic.
Media Smart: monthly newsletter created in partnership with PTA brings parents media literacy tips plus information about educational television and web resources for kids.
CIC E-News: monthly newsletter for educators supporting Cable in the Classroom and Threshold magazines raises awareness and drives website traffic.
