Read a case study of how CCI/Crosby met one client's need for increased reach, improved credibility, and lower cost with a multimedia suite of publications.
Why Custom Publishing?
Publishing programs have become significantly more important in organizations' communications and outreach programs. Why? Because this unique medium enables you to accomplish critical objectives, including:
  • Customer retention and relationship building
  • Support for customer acquisition programs
  • Channel support and development
  • Corporate and product positioning
  • Refreshed, updated branding to integrate acquisitions
  • Visibility for industry leadership
  • Platform development for product or policy launches
  • Direct marketing and response-generating promotions
  • Consolidation to achieve mailing and production savings
Custom publishing enables you to tell a complete story, with complete message control. It can help establish and reinforce key value propositions, create richer, deeper connections with key stakeholders, and define your competitive edge.

The CCI/Crosby Signature Approach
At CCI/Crosby, our approach to custom publishing centers on meeting clients' specific objectives. We take a consultative, collaborative approach to developing custom solutions that address your specific communications needs and opportunities. Our unique focus is providing you with a platform to educate, inform, and engage with your target audiences. It's more than marketing, more than positioning. It's the integration of corporate citizenship and business strategy communicated to provide service and value to your members or customers, and your market at large.

We bring to the table more than 60 years of combined expertise and insight in content development, design, production, and distribution. Our knowledge of the custom publishing business, our editorial and database skills, and our marketing insights are well established. As a result, our clients' publishing programs answer both short- and longer- term business goals.